By Reinhard Mohn
Reinhard Mohn has grappled with the political and cultural adjustments of modern many years like few different marketers of his time. during this deeply own e-book, Mohn, for the 1st time, describes his entrepreneurial improvement within the context of his personal attention-grabbing own reviews.
A international Lesson plumbs the extreme intensity of Mohn’s existence, from his Protestant upbringing and his time as a German soldier in an American POW camp in the course of global warfare II to his socially awake offerings as a tender businessman.
The hopes and demanding situations of booming Nineteen Fifties Germany encouraged Mohn’s early years as an entrepreneur in lots of methods. He fast understood that to achieve success he needed to mix fiscal considering with social accountability. moreover, as he guided Bertelsmann’s evolution from a medium-sized corporation to a world media company, he learned how vital it was once to hunt discussion with different cultures. via it all–from the interval of German rebuilding after the conflict throughout the age of globalization–Mohn fostered a profitable company tradition that served as a version for enterprise leaders around the globe.
A international Lesson unearths the causes that guided Mohn’s improvement, and stocks how his kinfolk origins and private reviews formed his life’s paintings. His tale is additionally a testomony to his management. all through his lifestyles and occupation, Mohn has promoted a distinct and critical philosophy: fiscal considering and democratic tradition can't be in opposition–and basically through status up for humanity will we grasp the demanding situations of worldwide cooperation.
From the Hardcover edition.
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Extra info for A Global Lesson: Success Through Cooperation and Compassionate Leadership
A Global Lesson: Success Through Cooperation and Compassionate Leadership by Reinhard Mohn