By Gerald N. Cook,Bruce Billig
Airline Operations and administration: A administration Textbook is a survey of the airline undefined, often from a managerial viewpoint. It integrates and applies the basics of a number of administration disciplines, quite economics, operations, advertising and marketing and finance, in constructing the review of the undefined. the focal point is on tactical, instead of strategic, administration that's really expert or distinctive to the airline undefined.
The basic audiences for this textbook are both senior and graduate scholars of airline administration, however it also needs to be necessary to access and junior point airline managers and professionals seeking to extend their wisdom of the past their very own useful sector.
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Airline Operations and Management: A Management Textbook by Gerald N. Cook,Bruce Billig